| Following in the footsteps of some of today's biggest | | | | The t-shirt program is a well-intentioned plan, designed |
| bands, Alphabeat has put the power in the hands of | | | | to give fans a way to interact with the band. With the |
| the fans. The assignment: design an | | | | implementation of this plan, Alphabeat begins to |
| Alphabeat t-shirtthat will grab the attention of | | | | cement their hold over the music charts, by holding the |
| Alphabeat, themselves. The rewards: 2 tickets to one | | | | interest and love of their fans. What better method to |
| of this summer's Alphabeat shows, your t-shirt | | | | increase the popularity of a band than by letting the |
| awarded to you by the band and the chance to meet | | | | fans help? That's what Alphabeat has done. This is |
| the members in person, as well as a goodie back | | | | nothing new for the band, as their driving force is |
| stuffed full of cool stuff. | | | | dedication to their fan base and having fun. |