| Market research by advertising agencies has | | | | serve the dual task of adding a promotional element |
| demonstrated that the vast majority of consumers | | | | and providing a space to display products. Creating an |
| pay very little attention to newspaper or television | | | | attractive product display can draw the customer in, |
| advertisements. As a result, they are seldom exposed | | | | promote a slow-moving item, announce a sale, or |
| to the various products available on the market. Store | | | | welcome a season. If your store front is fortunate |
| displays play a major role in this process. Since most | | | | enough to feature one or more windows, then you |
| people do is shop regularly, store displays have | | | | have one of the most proven (and least expensive) |
| become a very effective advertising tool. tore displays | | | | forms of advertising at your disposal. |