| Dragons Den BBC2 TV Series is unlike any other | | | | Pizza - a device for ensuring that microwave pizzas |
| reality TV show in that there is something more at | | | | do not go soggy in the middle - was also snapped up |
| stake than the contestants' pride. In front of some the | | | | by the Dragons Peter Jones and Theo Paphitis, much |
| richest and most successful businessmen and women | | | | to the delight of the thousands of pizza fans across |
| in Britain members of the public pitch their products, | | | | the UK. Ray Smith has since been added to the gallery |
| ideas and their business acumen in the hopes of | | | | of Dragons Den success stories with his innovative |
| securing an investment that could turn their businesses | | | | product selling to single men, students and busy mums |
| and their lives around in a way that most can only | | | | up and down the country. Other Dragons Den success |
| dream of. The aim of the game is not to win but | | | | stories include the i-teddy, the Cuddledry range of |
| simply to make a life changing business agreement. | | | | baby and toddler towels, the Concentrate range of |
| The stakes are real, as is the money. | | | | school and college accessories and many more. |
| Whilst many of the 'budding entrepreneurs' that have | | | | One of the most famous products from the Dragons |
| entered the Dragons Den over the past five years | | | | Den are Trunki suitcases - colourful ride-on suitcases |
| have only succeeded in winning the dragons' distain, an | | | | for kids, which was unsuccessful in securing funding |
| equal number have also made a lasting impression on | | | | from the dragons but has since gone on to become a |
| them, winning not only their investment but also their | | | | great success story. |
| valued advice. A number of the winning ideas featured | | | | Ice Blading boots were a successful product pitch in |
| on the Dragons Den TV show are now making their | | | | which Theo Phaphitis invested. He loved the idea of |
| mark on the business world and we are witnessing the | | | | these sohphisticated inline skates which allowed you to |
| rise of a new business empire, controlled by the | | | | move like an ice skater but without the ice. They are |
| Dragons and made stronger by the wide-scale | | | | being launched in 2009 so we are looking forward to |
| publicity that the show offers. | | | | see how successful this Dragon's Den Product is. |
| Perhaps the most successful of all the products | | | | With such successful deals being made right on our |
| featured on Dragons Den UK, however, has been | | | | TV screens it is clear that Dragon's Den is more than |
| reggae singer Levi's brand of Jamaican BBQ sauce. | | | | just another BBC reality show. It is helping to shape the |
| Levi has been successfully selling his Reggae Reggae | | | | business landscape of the UK and giving us an |
| Sauce at the Notting Hill festival for the past fifteen | | | | opportunity to see how the big boys play. For those of |
| years but with the help of Dragons Peter Jones and | | | | us with an idea to pitch and the guts to go up against |
| Richard Farleigh demand has exploded. Reggae | | | | the Dragons, this BBC2 TV show is also an |
| Reggae Sauce can now be found on the shelves of | | | | opportunity to make it big by winning the interests of |
| major UK supermarkets. | | | | both the Dragons and the nation. |
| Despite a shaky start on the show Ray Smith's Magic | | | | |