Magnum Kings and Queens of Dancehall 2009

If the crowd that packed Weekendz Nightclub, inThe star of this season really goes to Poor and Boasy
Kingston on Sunday, May 3, 2009 is to be interpretedwho walked away with a million dollars cash. His
then the producers of the new hit show may need apersonality and ability to show charisma which
new location. The Magnum King and Queen ofJamaicans are known for made him the most popular
Dancehall were crowned last Sunday with a hugeamong the viewers. In addition to his persona viewers
show that showcased the top 10 finalists all performing.cannot ignore his life story. As a 19 year old washing
Tiki and Poor and Boasy were crowned at the end ascar windows in Half Way Tree, who question himself
the ultimate winners. The show must be commendeddaily about his life and future, it must have taken great
for its originality and for portraying a genre of talentstrength to become the champion, knowing you are
competition in Jamaica that was not on mainstreamfighting not only for your future but also your
television. I believe the show was different in that itdaughter's. The same goes for the Queen of
didn't seek to attempt to imitate the mother of all talentDancehall Tiki. Her ability to write songs that are easy
competitions 'American Idol'.to sing makes her unforgettable and that is critical in
However, the judges must be commended for theirany industry, you want people to remember you. She
real comments. They were not their only to criticizereminds me of Beyonce in some ways, if you look at
and commend the contestants on the show weekly.Beyonce's songs they all are have catchy phrases
But as the season progressed we saw where thethat connect with her audience. This is a huge lesson
comments were expressed to improve thefor artistes today not only to write lyrics that make
contestant's craft in the business. The roles of thesense but also have entertainment quality.
judges were also critical. Mr. Burrell as the producer,In conclusion, I believe that Magnum will continue to
Ms. Kitty a popular radio presenter and DJ Generalsupport this show. Who can forget the brand's image
Degree a veteran in the business each weekand phrase "di magnum ina him" which only did the
expressed comments from different aspects of thebrand well. The producers must therefore see how
business each exposing the contestants to what thethey can improve on the product by providing a world
industry requires.class show which would mean a bigger production set
The show begins each week with a dancehall fashionand better producing. All the mishaps in production
show which should be improved in future seasons.must not be repeated but better talents should now
The models are amateurs and I believe if professionalscome to the forefront to take dancehall which is bigger
are used then designers will get more from thisthan all of us to a higher level.
segment. After all, it's business.