| type="text/javascript"> | | | | Fan Connection |
| As an artist management company or record label, a | | | | Fan clubs, organized through mail newsletters, were |
| major task will be to connect your stable of musicians | | | | the method of choice to connect with music fans in |
| and groups with listeners and concertgoers. These are | | | | the past, whether these were organized by the fans |
| potential methods to detail in your business | | | | themselves or a direct extension of the record label or |
| planâs marketing section: | | | | management companyâs work. These days, |
| Concerts and Tours | | | | websites, and especially social networking sites like |
| Write not just that you will use concerts and tours as | | | | Myspace and Facebook, are the primary ways for |
| additional promotion, or a revenue stream in and of | | | | fans to connect with each other, organize events, and |
| themselves, but how you will do so. You may want to | | | | share information about their favorite groups and |
| create a system whereby more established groups or | | | | music. Whether fan groups organize spontaneously or |
| artists headline concerts while your developing artists | | | | your business helps them along, describe how you will |
| open. Also consider how you will learn about pockets | | | | maintain relations with the fan groups, build their |
| of interest in cities or areas which can present | | | | connection by offering promotions and perks, and use |
| opportunities to throw together a concert to further | | | | their energy to build revenues from the grassroots |
| build on momentum in a community. | | | | level. |