| It should be no surprise that positive publicity can help | | | | portraying the ferocity and amazing artwork of the |
| determine the success of a business venture. Yet in | | | | war film. The film is remarkable for it's amazing box |
| no industry is it more critical than in the film industry. | | | | office earnings while lacking truly big name actors. The |
| Recent movies have proven that often times, the | | | | film overall impressed audiences, bringing back repeat |
| trailers for movies can determine their successes | | | | watchers as well as earning it extremely positive |
| more than the quality of the films themselves, except | | | | mentions from fans, helping increase the buzz. |
| in the cases of complete bombs. One group of films | | | | Regardless, it may have well been quite possible that |
| based on Frank Millers' novels has used trailers to | | | | "300″ could have gone relatively unnoticed at |
| amazing effect, drawing massive crowds. Hollywood | | | | the box office had it not been for the amazing trailers. |
| better take note, or be left in the dust. | | | | The "300″ trailers had gotten millions of views |
| Take the recent release "Watchmen". Before the | | | | on YouTube and other sites, and it's worth noting that |
| movie even was released, many were prepared to | | | | is free advertising to millions of potential moviegoers. |
| call it the greatest film ever, even people who had | | | | Without the great trailers, that would of never |
| never read the comic books. Regardless of the | | | | occurred. |
| content, it is apparent that the hype was perhaps out | | | | Many great films had releases with only a small initial |
| of proportion to the film's true quality, as ratings for the | | | | turnout or earnings. These cult classics failed to make |
| film began to fall in the preceding days, rather than rise. | | | | any sort of splash. Donnie Darko being one great |
| Nonetheless, the trailers served to bring crowds, which | | | | example that failed to make any significant earnings at |
| in turn helped "Watchmen" claim the top spot at the | | | | the box office but went on to become widely popular |
| box office, which is sure to bring in more movie goers | | | | with steady DVD sales. Others went straight to DVD |
| to see the popular film. | | | | and never managed to get the type of box office |
| Another example is yet another Frank Miller based film | | | | earnings they could have, such as "Equilibrium" and |
| "300″, which soared at the box office and | | | | "The Boondock Saints". Overall, a flashy trailer can do |
| managed to gain an eye-popping number of people to | | | | far more for a film than even the reputation of a big |
| the theater who may have been unfamiliar with Frank | | | | name actor or a massive marketing budget can do, as |
| Miller. Many who did not take a liking to Sin City, still | | | | the Frank Miller films have shown. |
| showed up as the trailer was so impressive in | | | | |