TO SPECIALIZE, OR NOT TO SPECIALIZE?

>also expect that I'll someday produce a string
Okay, so you've decided that you want to write forofromance novels. So I've had a versatile writing
fun and profit, and notnecessarily in that order. Perhapscareer, yes. A lucrativeone? No.
you've already abandoned your day job topursue yourThe reason is pretty obvious, if you think of your own
dream of the full-time writing life, or maybe you justexperience as aconsumer. Certainly, many of us shop
want totest the waters part-time until you have theat discount department and varietystores, never
guts (and money) to jump in withboth feet. In anyknowing what kinds of bargains we might find at these
event, you've decided that you want to start yourplaces.
ownwriting business.But where do we go when we need something
Now what?specific, or of high quality? Thedepartment store may
You head for the nearby library, rush to your favoriteor may not have a particular book we want to read,
bookstore, or jumponto the Web to see what otherbutchances are excellent that a bookstore will have it.
writers are doing. And you find that thereare so manyThe variety store maycarry tools, but a hardware
opportunities "out there" for writers, it makes your headstore will more likely carry exactly what we needfor
spin.that fix-it project. In health matters, we go to general
"Make a Gazillion Bucks as a Copywriter!" gushes onepractitionersfor routine check ups, but prefer to have
book title. "Bigspecialists treat any seriousconditions. Moreover, we're
Profits From Short Pieces!" promises another. Bookoften willing to pay top dollar for the expertiseand
after book, web siteafter web site, take you downreliable reputation that the specialist, or specialty store,
pathways paved with gold, fortunes made fromwritingprovides.
everything from greeting card verses to computerThe same holds true for people in need of a writer.
manuals. Yourexcitement builds.The celebrity seeks anexperienced ghostwriter for her
Although some ideas appeal more to you than others,tell-all autobiography, one with a trackrecord of
it is tempting to want todabble in them all. Let's face it,completing entire books and getting them published,
we writers are a creative lot, and eschewthe thoughtwhile thepolitical candidate needs a seasoned speech
of being tied down to a particular type of writing. Whowriter. Software companies wantwriters skilled at
wants tochurn out press releases all day, or catalogputting together user-friendly technical documents,
copy, or annual reports?whileadvertising agencies look for samples of creative
Variety, after all, is the spice.copy. These writingstyles differ as greatly from one
Besides, why close yourself out of severalanother as, say, a watercolor from an oilpainting, or
money-making opportunities byconcentrating on one?reggae from a symphony-and our potential markets
Couldn't you be a sort of one-stop writer,and customersknow it. So although we might be fully
aone-size-fits-all kind of scribe, able to satisfycapable of switching gears from oneform or writing to
whatever kind of customercalls upon you for youranother, few people are going to gamble on us if there
services? Why limit your customer base or market toaisa tried-and-true specialist out there for hire.
certain kind of person, or company, or publication, whenSo yes, I am advocating that one of the first things
you could peddleyour skills to the whole world?you do if you want tostart a profitable writing business
I subscribed for years to this very line of thinking, andor career is decide what kind(s) ofwriting you will
my writing resumeshows it. I have published over aspecialize in offering. Start out with as narrow a scope
dozen non-fiction articles, put together anewsletter oraspossible-keep in mind the mechanic who works
two, created a few radio spots, won a short storysolely on Mercedestransmissions-and become the
contest,developed training manuals and revised jobvery best at whatever type of writing it is thatyou've
descriptions. I've writtentelephone scripts, businesschosen. Once you have established yourself in one
correspondence, procedure documents andarea, you canalways diversify into others.
users'guides. I am the first person my friends think ofAt the very least, you'll be able to write that book:
when they need a resume,and yet those same friends"How I Made Millions asa (Fill in the Blank) Writer!